Rickrolling explained by the 3 pillars of virality

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In his recent TEDTalk, Kevin Allocca (Trends Manager at YouTube) talks about the 3 pillars of viral videos:

1. Tastemakers
2. Unexpectedness
3. Community Participation

These 3 components weigh equally towards the “virality” of your video, if you miss one, you don’t go viral. This holds true for all viral videos since the beginning of times.  Let’s go back a few years and see how these three pillars of “virality” fueled the famous phenomenon known as Rickrolling.